Alternatives
Profound alternatives and competitors: eight tools, ranked on what you can buy without a demo
Profound is the best-funded platform in this category, and a brand cannot buy it without a demo: its one self-serve plan is for agencies. If you searched for this, you have probably hit that. Here is what Profound's pricing page actually says, and eight alternatives ranked on what their entry plan includes.
Jamie Partridge · Published · 8 min read
- Alternatives
- Pricing
Card required, nothing charged for 7 days
Credit where it is due
Profound's real strengths: coverage, data and enterprise security
- Up to nine answer engines tracked on Enterprise, which is close to the widest coverage available.
- A self-serve plan for agencies: client workspaces at $399 a month each, tracking 100 prompts daily on ChatGPT, Perplexity and Google AI Overviews, with pitch workspaces for auditing prospects.
- Agent Analytics that attributes AI-sourced traffic across your domains, with integrations for Cloudflare, Akamai, Fastly, Vercel and the rest.
- SSO, SAML and SOC 2 on Enterprise, and a $180M Series D behind it, which matters if procurement asks whether the vendor will exist next year.
Profound pricing: the free trial, the Enterprise quote and the agency plan
Plans and what each includes, in the vendor's own terms. Prices are monthly.
Profound, entry plan
Free 7-day trial, 50 prompts daily; brands then go to Enterprise, custom priced. Agencies: $399/mo per client workspace.
Up to nine on Enterprise. The trial covers ChatGPT, Gemini and AI Overviews.
AIMentionTracker, entry plan
$9/mo, 2 prompts
ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode. All six on every plan.
| Plan | Price | Includes |
|---|---|---|
| Trial | Free, 7 days | 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, a recommended prompt set you cannot customise, limited AI Marketer credits |
| Enterprise | Custom | Tailored prompt plan, up to 9 answer engines, AI Marketer credits for the team, agents, dedicated support, SSO/SAML, SOC 2 |
| Agency Growth | $399/mo per client workspace | Self-serve, for agencies: each client workspace tracks 100 prompts daily on ChatGPT, Perplexity and Google AI Overviews, with 400 agent credits a month; 10 pitch workspaces a month; no API |
No monthly figure is printed for Enterprise, so a brand's price comes from a demo; the agency plan carries the only published price. Read from tryprofound.com/pricing on 9 October 2026. Profound's pricing page.
Why people look
What sends teams looking beyond Profound: no published price for brands
Each of these is from Profound’s own pricing page, read on 9 October 2026.
There is no self-serve plan for brands
For a brand, the pricing page has two columns: Trial, which is free for seven days, and Enterprise, which is custom and reached through a demo. There is nothing between them. The self-serve plan is on the agency tab, priced per client workspace. If you are a brand that wanted to put a card in and start, that option is not offered.
The trial runs Profound's prompts, not yours
Fifty prompts, run daily for seven days, on ChatGPT, Gemini and Google AI Overviews. That is enough runs to see a rate form. The prompts are a recommended set chosen for your industry, and Profound's pricing page says trial users cannot customise them, so the trial shows how your category looks to Profound rather than whether you are named for the questions your buyers ask.
Most of the price buys an AI Marketer
Profound's own page leads with 'Meet your AI Marketer': agents, credits, a context manager, Profound Sheets. Answer Engine Insights is one section of it. If what you want is to see which answers name a competitor instead of you, which pages the engines read, and whether a change worked, most of what you would be paying for is something else.
The brand price is not published
We are not going to quote it, because Profound does not publish it: the Enterprise plan is priced on request, after a demo. The one figure on the page is for agencies, $399 a month per client workspace. Any brand figure you read elsewhere is not from Profound's own page.
In AIMentionTracker, every plan has its price on it, and you start the trial yourself: no demo and no quote.
Choose your plan
Every plan starts with 7 free days. We run your prompts against ChatGPT, Claude, Gemini, Perplexity and Google's AI results, show who gets named instead of you, and the sites to get listed on to change that.
How many prompts do you want tracked?
5
Starter covers you at $19/month · 5 prompts across 5 brands
Solo
$9/month
billed monthly, in USD
Start 7-day free trialCard required, nothing charged for 7 days, cancel any time
- Best fit
Starter
$19/month
billed monthly, in USD
Start 7-day free trialCard required, nothing charged for 7 days, cancel any time
- Most chosen
Growth
$29/month
billed monthly, in USD
Start 7-day free trialCard required, nothing charged for 7 days, cancel any time
Scale
$49/month
billed monthly, in USD
Start 7-day free trialCard required, nothing charged for 7 days, cancel any time
Eight Profound competitors and alternatives, ranked on price and engines
Ranked on what the cheapest plan includes, the same criterion as our comparison page. We are first on it because ours is the only entry plan that carries every engine with nothing sold as an add-on. Each entry says how the tool differs from Profound and nothing else; the general write-ups are on the comparison page.
The AI visibility platform to get recommended by AI, with a published price from $9 a month and a card you can put in today. Six engines on every plan, the answers that name a competitor instead of you, every answer stored in full with its citations, every rate with its sample size. No agents, no content pipeline and no prompt-volume dataset, and the measurement rules are public.
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Self-serve from $29 with four engines included and three more as add-ons. The simplest onboarding on this page and the closest thing to Profound's breadth of extras (agent analytics, MCP, API) at a published price, on the $189 Standard plan.
Self-serve from €85 with a client-facing dashboard that agencies like. Three models per project, more as add-ons, up to thirteen on Enterprise. The most direct Profound substitute for an agency that reports to clients.
Entry plan
$17/mo Essentials, billed yearly; $99/mo Pro with 1,200 credits
Credit-based from $17 a month, billed yearly, with seventeen or more engines on every plan, a REST API from the $229 Pro+ and white-label on the $385 Growth. More engines than Profound lists, at a price you can read.
Eleven engines on the $295 Starter, an Action Center that turns findings into fixes, and 300 credits to try it at no cost. The nearest thing to Profound's coverage with a number on the page.
Entry plan
Index from $199/mo; prompt packages from $50/mo; Ahrefs Lite ($129/mo) includes 5 tracked prompts
If you already pay for Ahrefs, your plan includes a few tracked prompts, packages start at $50 a month, and the AI Visibility Index needs no setup, from $199 a month. No demo required.
Entry plan
$99/mo toolkit, 25 prompts; Semrush One from $199/mo with 50
Same logic for a Semrush shop, at $99 a month for the toolkit. Weekly Brand Performance updates, daily Prompt Tracking on four engines, inside a tool you already use.
Now self-serve: Core is $250 a month for 125 prompts on four engines, with a seven-day trial, and the agent-experience layer is on Enterprise. Owned by Sitecore since June 2026.
The honest answer
Who Profound is still right for: enterprise teams with a mandate
For an enterprise buyer, Profound is the serious option, and we say so on our comparison page too. Its own comparison of these tools is candid about rivals. The reason to look elsewhere is size, not quality.
Stay with Profound if
- You are an enterprise marketing team with a mandate to do AEO at scale.
- You have a budget for a demo-led sale, and people to run agents.
- You need nine engines plus a prompt dataset of that size. Nothing below matches it.
Look at the alternatives if
- You want a published price and a plan you can start yourself, without a demo.
- You want to see which answers name a competitor instead of you and which pages they cite, without paying for agents and a content pipeline.
How to choose
Choosing below enterprise size: what to check instead of booking a demo
Three questions, written for the reason you are leaving.
Decide what size of tool you actually need
Profound sells agents, a content pipeline, attribution and a prompt dataset. If what you need is to see which answers name a competitor instead of you and which pages the engines read, most of that is extra, and most tools on this page sell the smaller thing. Start there. The rest can be added when the data shows something worth acting on.
Ask whose prompts the trial runs
A trial can only tell you about the prompts it runs. Profound's now runs daily for a week, which is enough to see a rate form, on a recommended set you cannot edit. Before you start any trial, check two things: whose prompts it runs, and how many times each one is asked. A seven-day trial on a paid plan runs yours, on all six engines, through a full week of checks.
Do not confuse engine count with coverage
Nine engines is more coverage than six only if your buyers use the extra ones. Ask any vendor how each engine is collected: from the consumer app a buyer uses, or from a bare model through an API, which can answer differently. Then count the engines your buyers actually ask.
Profound pricing and competitors: questions before you book a demo
Answered from the same pricing pages, read on 9 October 2026. If something here is unclear, ask us before you sign up.
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How much does Profound cost?
Is Profound free?
Is Profound worth it?
Who are Profound's competitors?
Which Profound alternative has self-serve pricing?
Does any alternative track nine engines like Profound?
Profound or Peec AI?
How we measure, and why the rules are public
Measurement
What is AEO? Answer engine optimization
AEO, or answer engine optimization, means being the answer rather than a link. What AEO stands for, how it works, how to do it, and what is oversold.
Measurement
What is AI visibility? A definition
AI visibility is how often an assistant names your brand when someone asks about your category. The definition, what it is not, and the four outcomes.
Measurement
What is llms.txt, and does it work
llms.txt is a proposed standard for giving AI agents a clean summary of your site. What it is, who actually reads it, and what the evidence says.
7-day trial
A price on the page, and your first answers today
AIMentionTracker is the AI visibility platform brands use to get recommended by AI. Add your brand and the prompts your buyers type, and within minutes you can read which answers name a competitor instead of you. Card required, nothing charged for 7 days.
Card required, nothing charged for 7 days.
On every plan
- Every answer stored in full, with its citations.
- Every rate shown with the number of checks behind it.
- Cited-but-not-named reported as its own state.