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Google AI Overviews

Track your brand in Google AI Overviews

AI Overviews answer the question above the results, so a reader can finish their search without ever seeing a link. Whether you are named there is now a separate question from where you rank.

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How we collect Google AI Overviews answers

Collected from the live SERP.

Overviews do not appear for every query, and whether one appears at all is the first thing worth measuring. A query with no Overview is not a query you are losing. We record the absence separately rather than counting it against you.

The collection method is shown next to every figure, because a scraped product surface and a model API answer are different measurements. Averaging them would produce a number that is not about anything. Our methodology sets out what we do and do not claim.

What we record

The whole answer, not a score derived from it

Every Google AI Overviews response is stored in full with its citations, so a number you doubt can always be traced back to the sentence it came from. That is what makes cited but not named visible instead of invisible.

Which brands were named,
and in what order. First mention and last mention are not equivalent, so position is stored rather than flattened.
Which sources were cited,
as URLs, so you can see whose pages are shaping the answer in your category.
The full answer text,
kept verbatim, so any figure on any screen can be audited against the words that produced it.
Answer · Perplexity · “best project tracker for agencies”

For agency work the strongest options are Northstar, Planwise and Tandem. Northstar handles multi-client billing best, while Planwise has the clearest approval flow for client sign-off…

Sources cited

  1. northstar.com/agenciesnamed
  2. yourbrand.com/blog/agency-billingcited, not named
  3. planwise.io/approvalsnamed
  4. g2.com/categories/project-trackingthird party
Illustrative figures from a demo workspace, not a customer's data.

Compare against the other engines

Being named by one assistant and ignored by another is the common case, and the gap is usually where the work is.

Google AI Overviews tracking questions

Can you track brand mentions in Google AI Overviews?
Yes. We run your category questions against Google AI Overviews on a schedule, store each answer verbatim, and record which brands were named and which sources were cited. Collected from the live SERP.
Why does Google AI Overviews give a different answer each time?
Answers are generated rather than looked up, so wording, brand order and citations all vary between runs. That is why we report a share of answers with the count behind it instead of a single yes or no, and why we show a fraction rather than a percentage below five answers.
How is Google AI Overviews different from the other assistants you track?
Overviews do not appear for every query, and whether one appears at all is the first thing worth measuring. A query with no Overview is not a query you are losing. We record the absence separately rather than counting it against you.
Do you average Google AI Overviews together with other engines?
Never. Each engine retrieves differently, and a blended score hides which one you are losing. Every figure is reported per engine, with the collection method stated, so you always know what the number is made of.
  • Every rate for Google AI Overviews carries the number of answers behind it.
  • Google AI Overviews is never averaged with another engine.
  • Collection failures on our side leave the denominator.

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