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Gemini

Track your brand in Gemini answers

Gemini sits inside the products a large part of the world already has open, which makes it the assistant most likely to answer a question the asker did not think of as a search.

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How we collect Gemini answers

Collected from the search product surface.

Gemini leans on Google's index, so its answers correlate with your ordinary search visibility more than the other assistants do. When Gemini and AI Overviews disagree about your brand, that gap is usually the most actionable thing on the screen.

The collection method is shown next to every figure, because a scraped product surface and a model API answer are different measurements. Averaging them would produce a number that is not about anything. Our methodology sets out what we do and do not claim.

What we record

The whole answer, not a score derived from it

Every Gemini response is stored in full with its citations, so a number you doubt can always be traced back to the sentence it came from. That is what makes cited but not named visible instead of invisible.

Which brands were named,
and in what order. First mention and last mention are not equivalent, so position is stored rather than flattened.
Which sources were cited,
as URLs, so you can see whose pages are shaping the answer in your category.
The full answer text,
kept verbatim, so any figure on any screen can be audited against the words that produced it.
Answer · Perplexity · “best project tracker for agencies”

For agency work the strongest options are Northstar, Planwise and Tandem. Northstar handles multi-client billing best, while Planwise has the clearest approval flow for client sign-off…

Sources cited

  1. northstar.com/agenciesnamed
  2. yourbrand.com/blog/agency-billingcited, not named
  3. planwise.io/approvalsnamed
  4. g2.com/categories/project-trackingthird party
Illustrative figures from a demo workspace, not a customer's data.

Compare against the other engines

Being named by one assistant and ignored by another is the common case, and the gap is usually where the work is.

Gemini tracking questions

Can you track brand mentions in Gemini?
Yes. We run your category questions against Gemini on a schedule, store each answer verbatim, and record which brands were named and which sources were cited. Collected from the search product surface.
Why does Gemini give a different answer each time?
Answers are generated rather than looked up, so wording, brand order and citations all vary between runs. That is why we report a share of answers with the count behind it instead of a single yes or no, and why we show a fraction rather than a percentage below five answers.
How is Gemini different from the other assistants you track?
Gemini leans on Google's index, so its answers correlate with your ordinary search visibility more than the other assistants do. When Gemini and AI Overviews disagree about your brand, that gap is usually the most actionable thing on the screen.
Do you average Gemini together with other engines?
Never. Each engine retrieves differently, and a blended score hides which one you are losing. Every figure is reported per engine, with the collection method stated, so you always know what the number is made of.
  • Every rate for Gemini carries the number of answers behind it.
  • Gemini is never averaged with another engine.
  • Collection failures on our side leave the denominator.

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