Alternatives
Otterly AI alternatives and competitors: eight tools, compared on what Lite leaves out
Otterly is the easiest tool in this category to start with, and its $29 Lite plan is a fair price for four engines. The reason people look for an alternative is the other three: Claude, Gemini and Google AI Mode are add-ons on every plan. Here is Otterly's own pricing, then eight alternatives.
Jamie Partridge · Published · 7 min read
- Alternatives
- Pricing
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Credit where it is due
What Otterly gets right: a quick setup and markets on every plan
- The fastest setup on this page. Lite is $29 a month, tracks daily, and pairs monitoring with content recommendations and a GEO audit.
- Multi-country support, 50-plus countries, on every plan including Lite.
- Unlimited team members on every plan, and on Standard an API, MCP access, a Looker Studio connector and agent analytics.
- ChatGPT Ads tracking, which nobody else on this page offers at the entry tier.
Otterly AI pricing: $29 for four engines, three sold extra
Plans and what each includes, in the vendor's own terms. Prices are monthly.
Otterly, entry plan
$29/mo Lite, 15 prompts
Four included: ChatGPT, Google AI Overviews, Perplexity, Copilot. Claude, Gemini and Google AI Mode are paid add-ons.
AIMentionTracker, entry plan
$9/mo, 2 prompts
ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode. All six on every plan.
| Plan | Price | Includes |
|---|---|---|
| Lite | $29/mo | 15 prompts, 4 engines (ChatGPT, AI Overviews, Perplexity, Copilot), daily, unlimited members, 1 workspace, 3 recommendations a week |
| Standard | $189/mo | 100 prompts, same 4 engines, API, MCP, agent analytics, Looker Studio, unlimited workspaces; +100 prompts for $99 |
| Premium | $489/mo | 400 prompts, same 4 engines, 5,000 API requests, 1M agent analytics events |
| Enterprise | Custom | From 1,000 prompts, SSO, custom terms, dedicated success manager |
Monthly billing; annual is 15% off (Lite $25, Standard $160). Google AI Mode, Gemini and Claude are add-ons on every plan: on Lite $9, $9 and $29 a month; on Standard $59, $59 and $109; on Premium $149, $149 and $439. Read from otterly.ai/pricing on 9 October 2026. Otterly's pricing page.
Why people look
Claude, Gemini and AI Mode cost extra: the usual reason to find an Otterly alternative
Each of these is from Otterly’s own pricing page, read on 9 October 2026.
Three engines are add-ons on every plan
Lite, Standard and Premium each include four engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Gemini and Google AI Mode are add-ons on all three, priced per engine and per plan: on Lite, Gemini and AI Mode are $9 a month each and Claude is $29, so the full seven on Lite is $76. On Standard the same three add $227 to the $189. The plan cards say 'as extra add-ons'; the prices are in a table further down the page.
Copilot is one of the four
Copilot's answers draw largely on Bing. It takes one of the four included slots, while Gemini is one of the add-ons, so check which of the two your buyers use before you count engines.
The jump from Lite to Standard
Lite is 15 prompts at $29. The next plan is 100 prompts at $189, six and a half times the price. There is nothing in between, so a team that outgrows 15 prompts is choosing between a big step up and the $99-per-100-prompts add-on, which is only available on Standard and above.
Three recommendations a week on Lite
The optimisation side of the product, which is a large part of the pitch, is capped at three recommendations a week on the entry plan. Standard lifts it to unlimited. On Lite you are mostly buying the tracking.
In AIMentionTracker, Claude, Gemini and Google AI Mode each get a rate of their own on every plan, with nothing sold as an add-on.
By engine
Reported separately. We never average engines together.
Asked from United States (Claude and Perplexity answer the same everywhere)
ChatGPT
62%
named in 13 of 21 answers
Claude
3 of 4
answers naming you
Gemini
48%
named in 10 of 21 answers
Perplexity
71%
named in 15 of 21 answers
Google AI Overview
29%
named in 5 of 17 answers
Google AI Mode
43%
named in 9 of 21 answers
Eight Otterly AI alternatives, ranked on engines with no add-on
Ranked on what the cheapest plan includes, the same criterion as our comparison page. We are first on it because ours is the only entry plan that carries every engine with nothing sold as an add-on. Each entry says how the tool differs from Otterly and nothing else; the general write-ups are on the comparison page.
The AI visibility platform to get recommended by AI, with all six engines on every plan, including Gemini, Claude and Google AI Mode, with nothing sold as an add-on, from $9 a month. The plans step $9, $19, $29, $49 rather than $29 to $189. The trade: 2 prompts on the entry plan and one market per brand. The API, the CLI and the MCP server are included at the same rate limit on every plan, where Otterly's start on the $189 Standard tier.
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€85 to start, with a choose-three-models rule instead of Otterly's four-plus-add-ons. Same shape of limit from a different angle, with a much better client-facing dashboard. Unlimited users on every plan, like Otterly.
Entry plan
$17/mo Essentials, billed yearly; $99/mo Pro with 1,200 credits
Essentials at $17 a month, billed yearly, on credits that cover every engine it tracks, Claude, Gemini and AI Mode included; most queries cost a quarter of a credit and Claude two. Removes the add-on problem; introduces a budgeting one. Use the calculator on their pricing page before you pick.
Eleven engines with no add-ons, at $295. Ten times Otterly's entry price, for a team that wants everything covered and prescriptive fixes.
Entry plan
Index from $199/mo; prompt packages from $50/mo; Ahrefs Lite ($129/mo) includes 5 tracked prompts
Six engines in the index, Gemini included, and Claude for your own prompts. The index needs no setup and starts at $199 a month; every paid Ahrefs plan from the $129 Lite includes a few tracked prompts. Makes most sense if you are already in Ahrefs.
Entry plan
$99/mo toolkit, 25 prompts; Semrush One from $199/mo with 50
Part of Semrush, at $99 a month for the toolkit, with weekly Brand Performance updates and daily Prompt Tracking on four engines. The convenience is real for a team already in Semrush.
Entry plan
Free 7-day trial, 50 prompts daily; brands then go to Enterprise, custom priced. Agencies: $399/mo per client workspace.
No published price for brands and an Enterprise sale; agencies pay $399 a month per client workspace. If Otterly's $189 step was the problem, this is not the fix.
Core at $250 a month covers the same four engines Otterly includes, ChatGPT, Perplexity, Google AI Overviews and Copilot, with Claude, Gemini and AI Mode on Enterprise. Owned by Sitecore since June 2026.
The honest answer
When Otterly is still the right buy at $29
Otterly is a good buy at $29 for the four engines it includes, and we would not talk you out of it.
Stay with Otterly if
- ChatGPT, Perplexity and AI Overviews are the engines you care about.
- You want it running in ten minutes.
Look at the alternatives if
- You want Claude, Gemini or AI Mode without paying per engine.
- You want more than 15 prompts without a $189 step.
How to choose
Before you switch from Otterly, price the engines you actually want
Three questions, written for the reason you are leaving.
Do the add-on arithmetic before you compare prices
Otterly's $29 is the price of four engines. If you want Claude, Gemini and AI Mode, that is $76 on Lite, and then compare. A tool that costs more than $29 but includes everything may be cheaper for the set you actually want, and one that costs less may be making the same trade in a different order.
Check how markets are counted
Otterly's 50-plus countries sit inside one workspace. Elsewhere a market is a per-brand setting: we run every prompt from the one country and language the workspace is set to, any of 212, and a second country is a second brand. Neither is wrong; they cost differently once you sell in three places.
Look at the step after the entry plan
You outgrew 15 prompts, or you will. The question is what the next plan costs, not what the first one does. On Otterly it is $189. Elsewhere on this page it is $19, $99 or €205. That gap is where the real price difference lives.
Is Otterly AI worth it? Add-ons, pricing and cheaper options
Answered from the same pricing pages, read on 9 October 2026. If something here is unclear, ask us before you sign up.
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How much does Otterly AI cost?
Is Otterly AI worth it?
Who are Otterly AI's competitors?
Does Otterly track Claude and Gemini?
Which Otterly alternative includes Claude, Gemini and AI Mode without add-ons?
Is there a cheaper Otterly alternative?
Otterly or Peec AI?
How we measure every engine, in more detail
Measurement
What is AEO? Answer engine optimization
AEO, or answer engine optimization, means being the answer rather than a link. What AEO stands for, how it works, how to do it, and what is oversold.
Measurement
What is AI visibility? A definition
AI visibility is how often an assistant names your brand when someone asks about your category. The definition, what it is not, and the four outcomes.
Measurement
What is llms.txt, and does it work
llms.txt is a proposed standard for giving AI agents a clean summary of your site. What it is, who actually reads it, and what the evidence says.
7-day trial
Claude, Gemini and Google AI Mode included, from $9 a month
AIMentionTracker is the AI visibility platform brands use to get recommended by AI. Add your brand and the prompts your buyers type, and within minutes you can read which answers name a competitor instead of you. Card required, nothing charged for 7 days.
Card required, nothing charged for 7 days.
On every plan
- Every answer stored in full, with its citations.
- Every rate shown with the number of checks behind it.
- Cited-but-not-named reported as its own state.